Trailblazing multi-instrumentalist Laufey is harnessing the power of TikTok to bring classical and jazz to new audiences.
Laufey Lín Bing Jónsdóttir, known as Laufey (pronounced ‘lay-vay’), is an Icelandic singer-songwriter, record producer, cellist, guitarist and pianist. She offers a blend of jazz vocals and classical arrangements that’s taking the music world by storm.
Active since the early 2020s, she has achieved prominence for her success as a jazz and classical-inspired pop artist. In 2024, the 25-year-old won her first Grammy for her album ‘Bewitched’, taking home the Best Traditional Pop Album award.
With over 5 million followers on TikTok, Laufey is one of a new breed of artists who are proving you can both develop a huge social media following and pursue a career that’s full of musical integrity.